Nestle Marketing

Nestle Marketing Assignment – Nescafe, Nesquik, Smarties, Maggi, Vittel, KitKat, and Nespresso are just a few of the brands that Nestle works with. Each one sells more than one billion francs annually. It was created as a consequence of a combination with an Anglo-Swiss firm that produced diaries. Nestle is a Vaud-based multinational beverage and food processing business that also trades in confection and pet foods.

This company also sells dairy goods, packaged food, frozen food, morning cereals, bottled water, tea, and coffee. Brands including Findus, Libby’s, Crosse & Blackwell, Rowntree Mackintosh, and Gerber have been bought by the company. It has operations in 86 countries and over 328,000 employees. One of the major stockholders in Loreal is also Nestle.

Nestle topped the Fortune 500 list in 2011 thanks to its $200 market share and a secondary listing on Euronext. As a business focused on nutrition and health, Nestle wants to raise the standard of living while assisting the neighborhood in which it does business to satisfy both immediate and long-term requirements.

In order to give consumers the healthiest, tastiest alternatives, Good Food, Good Life strives to offer a wide variety of beverage and food options for every mealtime, from breakfast to supper. It suggests that the business makes food and drinks. As a wellness business, it must focus on everything related to health.

The business wants to position itself as a health and wellness provider that increases stakeholder value. It aspires to become known as a preferred customer who purchases preferred goods from a preferred store.

The vision statement has some promise. The firm discusses its dedication to the stakeholders in the first half. Nestle discusses becoming a respected firm in the second half of the speech.

Organization Structure

The matrix structure used by Nestle Inc. results in a decentralized organization that gives subordinate divisions a high degree of independence. Although important choices are made by upper-level management, all routine activities are still subject to decision-making by subordinates.

Upper-level management, middle-level management, and low-level management are the three categories into which Nestle’s management system is divided.

The mid-level management is made up of branch managers and departmental managers. They must inform the senior management of the developments in their individual units. They devote more attention to the operations of the company.

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